Film theaters have existed for over a century, and over that point they’ve resorted to all kinds of techniques to attract in clients. When the movies are good, that’s often sufficient to pack ’em in. When the flicks aren’t so good — or when different leisure choices look extra attractive — properly, you already know what they are saying about determined occasions and determined measures.
By the many years, these measures have taken on a wide range of varieties. One of the vital frequent is the introduction of a brand new gimmick, a advertising and marketing hook of some variety that sells a movie as a singular expertise within the annals of cinema historical past. These can embrace new movie codecs, new projection expertise, or flat-out huckster nonsense.
A few of these gimmicks had been so weird they took on the standard of the wreckage following a high-speed automobile crash. You didn’t essentially need to look, however you couldn’t assist your self; you wanted to see. Others had been so enjoyable they turned full-fledged Hollywood developments, hooked up to movies for years or many years as studios chased the almighty greenback as far and as quick as they might.
The listing under gathers up 12 of probably the most notable film theaters gimmicks, excluding those which might be nonetheless commonly hyped in multiplexes. (Who needs to see The Improbable 4: First Steps in D-BOX with me???) It makes you surprise: What gimmick will come to film theaters subsequent?
As soon as-Beloved Film Gimmicks That Have Light Away
Film theaters have resorted to some attention-grabbing techniques to lure in viewers by means of the years.
READ MORE: 12 Issues We Miss Concerning the Means Film Theaters Used to Be
The Craziest DVD and Blu-ray Field Units Ever Made
You received’t imagine a number of the film field units which have been launched by means of the years.