Google APAC president Sanjay Gupta known as on the media and leisure industries to embrace AI’s alternatives, whereas acknowledging considerations across the safety of expertise and creativity.
Chatting with audiences at APOS, at present held in Bali, Gupta referred to this 12 months’s Google AI immersive manufacturing of “The Wizard of Oz” on the Las Vegas Sphere for instance of AI’s expansive alternatives for manufacturing and media.
Gupta known as AI each a “profound pivot” and a “magic wand,” calling on audiences to think about the creation of movies that “all people can watch in actual time in numerous languages.”
Nevertheless, he additionally acknowledged two main considerations about AI throughout the business: the safety of expertise, in addition to creativity.
“The primary concern is expertise and what occurs to expertise,” stated Gupta. “We should consider AI as a device that’s augmenting us, that could be a multiplier.”
Gupta added that the second concern is in regards to the safety of creativity, which he stated requires prolonged engagement with stakeholders.
He additionally highlighted that amid these technological developments, there’s a sense of unprecedented instances, even for him. “This tempo of change, I’ve by no means skilled earlier than even in my a long time of expertise,” stated Gupta.
Past AI, Gupta additionally mentioned the rise in screens and display time round Asia, in addition to the necessity to improve provision of “on-the-go” content material and codecs.
Gupta shared that the Asian area has “4 billion folks every watching over seven hours of tales at the moment throughout 5 billion screens.”
He additionally famous a giant shift in direction of watching “on-the-go” content material and throughout a number of screens, with Asia seeing a development from roughly 2 billion screens round a decade in the past, to five billion screens at the moment.
“We’re watching a number of genres and in a approach that feels increasingly more private. We’re searching for tales for on-the-go consumption,” stated Gupta. “All through the day, we’re switching screens.”
He added that there’s nonetheless lots of room for development within the area, with APAC contributing to round 15% of revenues globally.
In creation and manufacturing, Gupta additionally acknowledged that creatives have more and more used a number of codecs and non-traditional media to inform their tales.
“They inform the story that they wish to inform by means of movies lengthy and brief, by means of audio, photographs or video games,” added Gupta.
He added that there shall be additional integration between the digital and bodily worlds, by means of augmented actuality, good glasses and different types of know-how.
“Digital will mix much more seamlessly with the bodily world,” added Gupta.
