Streaming‘s share of whole TV viewing set a brand new document in April, the third consecutive month it has hit a excessive, however reveals like Gray’s Anatomy and The White Lotus present the enhance that linear TV can present.
That’s one key takeaway from Nielsen‘s April version of its month-to-month Gauge report of TV viewing.
Streaming total elevated 15% from April 2024 ranges and half a share level from March, accounting for 44.3% of tune-in, up half a share level from March. Broadcast and cable fell 7% and 16%, respectively, over that very same year-to-year span, although every managed to inch up from March to April.
The continuing viewers shift labored to the good thing about marquee reveals that each stream and air on linear TV, as is the case with Gray’s Anatomy and The White Lotus.
Gray’s drew 3.9 billion viewing minutes throughout Hulu and Netflix in April, and posted sturdy numbers in its twenty first season on ABC, with next-day viewing completely on Hulu. Season 21 streams on Hulu accounted for 10% of the medical drama’s whole streaming viewership this month, regardless of representing simply 3% of its episode rely. Netflix represented about 60% of its streaming whole this month.
Max, which is able to quickly return to its HBO Max roots, pulled in 3.7 billion viewing minutes for The White Lotus, making it the second most-watched streaming title this month. Even with that surge, Max held regular at 1.5% share. The Season 3 finale of The White Lotus racked up 6.2 million viewers throughout linear and streaming, up 30% from the next-to-last episode and establishing a document for the ensemble collection.
YouTube and The Roku Channel every hit all-time highs in April. YouTube reached 12.4% of whole TV watch-time, up 0.4 of some extent in contrast with March). Since January, YouTube has added 1.6 factors to its share of TV, and a pair of.8 factors since April 2024.
The Roku Channel gained 0.2 share level over March to account for two.4% of total TV viewing. Its tune-in has elevated 21% since November, which was when the free service started including entry to subscription choices like Max from inside its service. On a year-over-year foundation, The Roku Channel topped all distributors tracked by Nielsen with a 67% enhance.
The boys’s NCAA basketball event helped broadcast TV‘s exhibiting, delivering an viewers of 18.3 million viewers on CBS for the championship sport, with The Masters golf event additionally up 36% from final yr. Time spent watching broadcast TV in April inched up 0.3 share factors to twenty.8%.
ESPN’s NFL Draft protection helped cable acquire half a share level from March.
Right here is the total April Gauge chart from Nielsen:
