Nicki Minaj and footwear model, LØCI have launched the second drop of their best-selling sneaker line. The brand new vary entitled DØPAMINE is a limited-edition assortment mixing efficiency with fashion-forward design.
As a key fairness proprietor in LØCI, world celebrity Nicki Minaj performs an integral function within the model’s inventive course because it continues to develop, cementing itself as a premier Black-owned enterprise. The DØPAMINE assortment encapsulates Nicki’s drive as an artist, style icon, and businesswoman, breaking boundaries in each facet.
“The identify Dopamine signifies that stunning rush you’re feeling while you’re at your happiest place & larger self. Evolving & transcending to the very best heights- in your phrases. It’s simply you & nature. Simply you in that reflection. What’s going to you give right this moment? Will you stroll or will you run? We are able to’t simply stand right here. These snug, but flyer than fly sneakers match everybody so properly. I completely LOVE this fashion. I can’t emphasize that sufficient. It’s been so fantastic working with this group @ LØCI. I’m grateful & so happy with the creatives. We’ll proceed to up the ante for you guys. You’re price it. I really like you, Barbz.” – Nicki Minaj
The brand new assortment contains a daring, multi-textured higher, dynamic outsized lacing and a chunky sculpted EVA midsole for superior cushioning and impression. DØPAMINE will likely be accessible in 5 colorways, crafted from LØCI’s modern next-gen materials.
These 100% vegan sneakers are engineered from recycled ocean plastic, actively repurposing 20 plastic bottles per pair to assist fight ocean and landfill waste. The gathering is priced at $145 USD.
LØCI, a UK-based footwear model based in 2021 by two brothers, Emmanuel and Frank Eribo, has skilled fast progress since its founding because of the recognition of their sneakers with celebrities all over the world. With a imaginative and prescient to problem standard design, LØCI shortly gained traction with its use of vegan supplies and eco-conscious method to footwear.
LØCI CEO, Emmanuel Eribo, provides, “Collaborating with Nicki Minaj has been an unimaginable expertise. She brings an unmatched degree of creativity and imaginative and prescient to the whole lot she does, and with DØPAMINE, we’re excited to see that imaginative and prescient come to life. This assortment displays not solely her daring fashion but additionally the way in which she pushes boundaries — one thing we at LØCI consider in daily.”
