Snoop Dogg right this moment introduced a strategic funding and partnership with Concord Craft Drinks. Collectively, they’re launching Iconic Tonics, a brand new chief in premium useful beverage manufacturers aimed toward reshaping the class and redefining grownup beverage alternate options.
The useful beverage business has skilled explosive development, with the market projected to achieve $200 billion globally by 2030, fueled by client demand for more healthy, useful alternate options to conventional sodas and alcohol. As wellness and aware ingesting developments speed up, Snoop and Iconic Tonics are poised to disrupt the house with a various portfolio of revolutionary manufacturers designed to fulfill shoppers the place they’re – whether or not at residence, on the go, at leisure venues, or at their favourite bars and eating places.
Snoop Dogg Doubles Down on Purposeful Drinks
“I’ve at all times been about innovation, and useful drinks are the following frontier,” mentioned Snoop Dogg. “Individuals need drinks that do extra than simply style good – they need advantages, and so they need selections. Concord Craft Drinks has been pioneering this motion, and collectively now as Iconic Tonics, we’re bringing one thing contemporary to the desk. That is greater than a model – it’s a life-style.”
Iconic Tonics combines Concord Craft Drinks’ experience in useful drinks, beverage innovation, model improvement, advertising and marketing, and technique with Snoop Dogg’s international affect and rising presence within the hemp-infused merchandise classes, together with his Loss of life Row Information Do It Fluid and Dogg lbs Doggy Spritz manufacturers.
Iconic Tonics manufacturers can be found by way of a rising distribution community of each on-line and in-store channels, together with prime nationwide retailers like Whole Wine & Extra, regional companions like Woodman’s Markets, and native commerce platforms like DoorDash.
“We’re constructing a platform that’s larger than anybody model,” mentioned Evan Eneman, Co-Founder and CEO of Iconic Tonics. “Customers are shifting past conventional alcohol and sugar-laden drinks – they need perform, taste, and expertise. With Snoop’s cultural attain and our confirmed capacity to develop and launch groundbreaking drinks, we’re setting the stage for the following evolution in drinks. We’re thrilled to have Snoop Dogg as an investor and companion. Snoop’s imaginative and prescient for the hashish business aligns completely with our mission to create constructive change with our useful drinks.”
“We’ve constructed a trusted relationship with the management group at Concord Craft Drinks for years, and this partnership is a pure subsequent step,” mentioned Tiffany Chin, Head of Hashish Operations at Snoop Dogg’s ventures. “With our client attain and distribution and their experience in useful drinks and dedication to high quality, we’re poised for distinctive development. Iconic Tonics will carry one thing really particular to shoppers – great-tasting drinks with actual advantages.”
