The rise of reside e-commerce, also known as social commerce or live-stream buying, marks a shift in client conduct. Audiences worldwide are more and more drawn to manufacturers that set up a powerful digital presence and have interaction viewers by means of interactive reside streams the place merchandise are showcased and their options are defined in real-time.
Each main platforms like Taobao and modern manufacturers are on the forefront of live-stream buying, providing priceless classes for world trade leaders eager to emulate their success and seize alternatives on this thriving market.
One outstanding participant within the discipline is Wanmei Jiazu (Hangzhou Tradition Media Co., Ltd.), which has achieved exceptional milestones in live-stream commerce. The corporate’s method combines modern methods with artistic storytelling, contributing to its progress in live-stream e-commerce. By integrating celeb IP improvement with compelling storytelling methods, the corporate has positioned itself in reside e-commerce, capturing the eye of customers and types alike.
Qiancheng Ying, the Government Movie and Video Director, has performed an important function on this dynamic firm’s transformation. Since becoming a member of Wanmei Jiazu, Ying has steered the corporate on an formidable path of progress, emphasizing the ability of artistic storytelling to forge deeper connections between customers and types throughout live-stream interactions.
By a more in-depth examination of Qiancheng Ying’s management, his modern methods at Wanmei Jiazu, and his accomplishments in filmmaking, it’s clear how creativity and enterprise expertise can mix to reshape industries.
Becoming a member of Wanmei Jiazu
Since September 2022, when he turned Wanmei Jiazu’s Government Movie and Video Director, Qiancheng Ying has helped develop the corporate. By integrating enterprise technique with artistic storytelling, he has contributed to its enlargement within the live-stream e-commerce trade.
Underneath his steerage, Wanmei Jiazu has grow to be a widely known title in China’s burgeoning reside e-commerce market, seamlessly integrating celebrity-driven campaigns, product innovation, and sustainable provide chain practices. This method has helped set up the corporate as a acknowledged title in live-stream e-commerce.
Reflecting on his journey, Ying’s transition into reside e-commerce was each strategic and private. Previous to becoming a member of Wanmei Jiazu, he labored as a producer and director on quite a few artistic initiatives. This background outfitted him with the storytelling expertise and inventive imaginative and prescient wanted to thrive within the fast-paced world of live-stream e-commerce.
“I made a decision to hitch Wanmei Jiazu as a result of it has the potential to develop into a star IP improvement and multimedia firm,” Ying explains. “Because the Government Movie and Video Director, I oversee all of the potential filming and video initiatives.”
Ying’s background in filmmaking influences his management method. Through the use of his filmmaking experience, he has launched modern methods to reinforce Wanmei Jiazu’s campaigns, creating compelling narratives that resonate with audiences. This mix of creativity and strategic considering has not solely contributed to the corporate’s progress but additionally positioned it as a key participant in shaping the way forward for reside e-commerce.
Inventive storytelling
Ying’s filmmaking and inventive storytelling background have formed his integration of celeb IP improvement with Wanmei Jiazu’s strategic objectives. Fairly than treating these two parts as distinct, Ying masterfully intertwines them, utilizing storytelling because the bridge that unites celeb affect and e-commerce success.
A key instance of his storytelling prowess is his brief movie Hello, which gained him the Greatest Director Award on the Nationwide Quick Video Competitors. For Ying, this recognition underscores the ability of narrative as a software in filmmaking and commerce.
“I’m an enormous fan of utilizing a storytelling method to shoot movies and movies,” Ying says. “It significantly attracts the eyeballs of the viewers.” His ardour for storytelling informs his management at Wanmei Jiazu, the place he crafts participating campaigns that seize viewers consideration and create lasting connections with customers.
Within the realm of e-commerce, storytelling serves a twin objective. First, it builds a compelling narrative round a product or model, fostering a way of emotional funding amongst customers. Second, it elevates the general buying expertise, remodeling it from a transactional trade right into a significant interplay.
This method marks a big departure from the hard-sell techniques that when dominated {the marketplace}. As an alternative, Ying champions a extra refined technique that requires a deep understanding of client conduct and a capability to attach with audiences on a private stage. His emphasis on storytelling not solely drives gross sales but additionally enhances how customers understand and have interaction with the merchandise featured in Wanmei Jiazu’s campaigns.
Document-breaking GMV
Wanmei Jiazu has set new benchmarks in gross merchandise worth (GMV), an achievement that displays the methods launched below Qiancheng Ying’s management. His method has strengthened the corporate’s place in live-stream e-commerce, contributing to measurable success.
One in all Ying’s most impactful methods is his give attention to celeb involvement. He has spearheaded the manufacturing of quite a few brief movies and movies that includes well-known personalities, utilizing these artistic belongings to spice up each publicity and celeb improvement. This technique extends past conventional product endorsements, harnessing the ability of narrative to create a deeper reference to customers.
As an alternative of merely putting celebrities in entrance of the digital camera to advertise merchandise, Ying ensures these campaigns are embedded inside compelling contexts. The result’s a multi-dimensional storytelling method that provides audiences a extra participating view of the merchandise, permitting them to see how these things match into relatable eventualities. By weaving merchandise into significant narratives, Ying fosters stronger emotional connections, enhancing client perceptions and constructing lasting model associations.
Past artistic campaigns, Ying has additionally centered on forming partnerships with world manufacturers—a big accomplishment within the aggressive e-commerce market. Reflecting on the challenges of constructing these relationships, Ying credit his expertise with high-profile celebrities for equipping him with the arrogance and insights wanted to navigate advanced negotiations.
“I’ve had the distinction of working with high-profile celebrities, which gave me nice confidence and priceless recommendation. I’ve realized loads from them about tips on how to collaborate successfully with world manufacturers,” Ying shares.
These partnerships have helped Wanmei Jiazu develop its presence within the trade. The corporate is cementing its status as a trusted participant within the reside e-commerce world by aligning with internationally acknowledged names.
Balancing artistic and enterprise pursuits
A defining function of Qiancheng Ying’s profession is his capacity to seamlessly stability his artistic pursuits along with his function as an Government Movie and Video Director. Whereas some would possibly understand creativity and enterprise as opposing forces, Ying has demonstrated that the 2 can’t solely coexist but additionally enrich each other.
Ying views his filmmaking endeavors as a supply of inspiration for his management, which has positively impacted each areas of his work. His creative pursuits drive his considering, whereas his management expertise enhances the scope and depth of his artistic initiatives.
“My artistic pursuits in filmmaking propel me ahead in my management function,” Ying explains. “The dedication and fervour I deliver to my artistic work have earned the applause of my supporting forged and crew members. They see my dedication, and it motivates them to deliver their greatest to the desk as nicely.”
This attitude highlights Ying’s capacity to encourage these round him, fostering a tradition of excellence and collaboration. His artistic ardour not solely energizes his groups but additionally underscores the significance of following one’s passions.
When people pursue work they genuinely care about, the passion is obvious, influencing each facet of their careers. For Ying, this alignment of creativity and enterprise has been instrumental in his success, proving that keenness and professionalism can drive exceptional outcomes when pursued with intention and objective.
Imaginative and prescient for the longer term
As Qiancheng Ying displays on his journey, his plans for the longer term stay formidable but deeply rooted in creativity. He goals to proceed leveraging his distinctive skills to drive progress and innovation at Wanmei Jiazu, ensuring the corporate maintains its management place within the extremely aggressive live-stream e-commerce market.
Ying’s profession exhibits how creativity can transcend industries. His capacity to merge storytelling with enterprise methods highlights how creative considering can elevate and reshape conventional approaches to commerce.
This recognition might assist Ying safe funding for future initiatives and proceed his work in each filmmaking and reside e-commerce.
Winner of the Greatest Director Award for the Nationwide Quick Video Competitors in China and At present a Council Member of the China Movie Enhancing Quick Video Fee.
Just lately, Qiancheng Ying, Government Movie and Video Director of Wanmei Jiazu, gained the Greatest Director Award for the Nationwide Quick Video Competitors in December 2024. He has obtained his official award certificates in February 2025. Key standards for successful this Greatest Director award embody originality and visible type. The movie has a novel perspective and creative expression, which improve the story’s enchantment by means of visible parts.
Different standards entails storytelling capacity. The movie has a excessive stage of management over construction and rhythm and excellently conveys the theme and feelings. The extraordinary use of technical parts corresponding to pictures, modifying, sound results, and particular results exhibits a excessive stage of management over the movie’s general impact.
Additional standards for this award is emotional resonance, i.e., whether or not a movie can impress the viewers and produce a deeply emotional expertise and innovation, whether or not the innovation in narrative methods, theme exploration, or visible expression has an excellent impression on the movie and tv trade. Lastly, the jury, which consists of prime consultants in movie productions or previous winners of this award, often think about these elements comprehensively to pick out essentially the most extraordinary, artistically excellent, and influential works from administrators, actors, screenwriters, producers, and photographers. Lastly, Qiancheng Ying additional earned an honor as a Council Member of the China Movie Enhancing Quick Video Fee in September 2024.
On the ceremony, Ying stated, “I’ll use the popularity and achievements from this Greatest Director award as leverage to safe funding for future initiatives, current higher movie productions for the viewers, and improve Wanmei Jiazu’s reside e-commerce, content material advertising and marketing, and celeb IP improvement enterprise.”
