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Walmart buys the mall from DAWN OF THE DEAD, ought to we be nervous?

February 12, 2025
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Horror has a particular relationship with areas. Usually, monsters are as iconic because the locations they wreak havoc in. In truth, they will turn into inseparable from the terrors they home. For The Exorcist it’s the lengthy steps proper subsequent to the MacNeil’s home in Georgetown. For Friday the thirteenth it’s Camp Crystal Lake. Then you’ve Dracula’s fortress, one of many first iconic horror areas within the area. And the checklist goes on, wildly branching out to incorporate the home on 112 Ocean Avenue in Amityville, New York, made notorious by The Amityville Horror, and the Seneca Creek State Park in Montgomery County, Maryland, the place three college students have been killed by a malicious witch within the discovered footage traditional The Blair Witch Venture.

What’s particular about these areas is which you can go to them (inside cause, to keep away from being charged with trespassing in some instances). They’ll encourage horror tourism. Individuals can hop in a automobile, make a visit out of it, and stroll across the identical locations grasp filmmakers settled on to carry their nightmares to life.

For some, the holy grail of horror areas is the Monroeville Mall in Pennsylvania, the place 4 survivors snatched from undead consumers in George Romero’s 1978 traditional Daybreak of the Useless. It’s one of the crucial potent symbols in horror, a reminder of humanity’s attachment to materialism and the cannibalistic nature of the capitalist values it represents. And now, it’s owned by Walmart.

Some $34 million was all it took for the large retail company to buy the mall, which they’ll co-manage with Cypress Equities in line with Pittsburgh’s Motion Information 4. Walmart instructed the information outlet that they intend to “re-imagine Monroeville Mall into a brand new retail and business vacation spot,” prioritizing “retail and leisure, eating places, residential, hospitality, workplace and public areas.”

The acquisition happened on February 4th of this 12 months, on George Romero’s birthday. Whereas some may see this as a nasty omen for the way forward for the mall, I see it as additional affirmation of the movie’s biting social criticism. Just like the zombies in Daybreak recommend, cash returns to the locations it had already flourished in when it has nowhere else to go. Downside is, it comes again with a watch for blanket change, exhibiting little to no respect for the issues that have been there earlier than. The situation’s historical past is disregarded, with guarantees of a vibrant future overriding each different consideration. On this case, we stand to lose a spot of cultural significance.

The Monroeville Mall has embraced its standing as a horror spot. It has a Dwelling Useless Museum and reward store that opens from Thursday to Monday that options props and memorabilia from all corners of zombiedom. They’re a part of a themed attraction that chronicles the historical past of zombies in cinema and popular culture. Moreover, the mall has hosted a slew of zombie occasions all through the years, together with zombie walks (below the identify “Stroll of the Useless”) and festivals. It goes hand in hand with the world’s “Dwelling Useless Weekend” celebration, which options screenings of Romero’s classics, visitor signings and panels, and particular occasions organized by the museum.

No matter Walmart’s plans could also be, let’s hope they embody the preservation of zombie historical past. This isn’t only a movie location you’ll be able to go to for the enjoyable of it. The mall has gone lengths to honor the work Romero did there, after which some. It nonetheless proudly shows its love and dedication for Useless tradition and continues to construct upon it, resulting in the creation of a really particular and distinctive group. We will’t lose that.

This may sound a bit far-fetched, however ought to all that work turn into threatened with erasure, it wouldn’t be a nasty thought to contemplate registering the mall as an historic web site. This may provide protections that would safeguard its existence and even spotlight the group round it. So, let’s keep watch over this. If this beloved horror vacation spot falls sufferer to an excellent hungrier model of the type of capitalism the place already represents (the irony isn’t misplaced on me), then it would imply that the following “Stroll of the Useless” occasion may find yourself turning into a march for survival. We already know zombies can takeover every time they need. And if Romero’s movies have taught us something, it’s that the useless all the time get in.

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