David Beckham Picture: Mert and Marcus
David Beckham is bringing the warmth in his sexiest Hugo Boss marketing campaign but, stripping all the way down to nothing however his underwear. The smoldering photographs demanded consideration, as did the accompanying video — each shot and directed by the legendary vogue pictures duo Mert and Marcus — which immediately went viral.
The marketing campaign visuals dropped Thursday, January 30, a lot to the delight of the previous professional footballer’s (very) thirsty followers, together with his spouse Victoria Beckham. Posh Spice reshared her husband’s Instagram photograph with a cheeky caption that learn: “My boss,” together with a winking-face emoji.

David, 49, showcased his sculpted physique and tattooed torso in plenty of objects from the model’s newest vary, together with a tiny pair of black hip briefs. Then he slipped into cosy white boxer briefs as he relaxed on a leather-based armchair for one more horny snap — and that’s not all.
Within the tantalizing video, David stripped all the way down to the soon-to-be-released briefs, flaunting his famously sculpted physique, washboard abs and (a lot) extra. The clip sees him rising from a white Aston Martin sports activities automotive in a pointy black Hugo Boss go well with, coming house to his huge warehouse-style Manhattan house.
Right here he proceeds to tear off his jacket, shirt and tie, unbuckling his belt and dropping his pants, placing him and the model’s new designs on show. David strikes sultry poses as he goes about his nighttime routine — whereas shirtless in his underwear and socks — from bench-pressing to binge-watching TV to enjoying pool to casually consuming a bowl of cereal.

He actually will get temperatures hovering in an eye-popping steamy bathe scene that leaves little to the creativeness, even baring his preternaturally pert bum for a scorching second. The marketing campaign showcases the brand new Boss One Bodywear assortment, which incorporates slick logoed kinds crafted from a figure-hugging mix of cotton and elastane designed to supply all-day consolation and confidence. (It additionally doesn’t harm when you’ve acquired a rock-hard bod, like David Beckham.)
“I as soon as mentioned that my bodywear modeling days had come to an finish, however when Boss shared their ambition for the vary and introduced in my good associates Mert and Marcus to shoot the marketing campaign with their sensible artistic concepts, I merely couldn’t refuse,” Beckham mentioned through a press launch. “The brand new Boss One assortment is fantastically made.”
Daniel Grieder, CEO of Hugo Boss, added: “’It’s also a testomony to our joint dedication to model and excellence. Bodywear is an iconic product group, and with this marketing campaign, we purpose to encourage prospects and followers of the model worldwide greater than ever.”
Take into account Us impressed by the Hugo Boss-clad Beckham who, as soon as once more, proved he’s growing older like a scrumptious wonderful wine.
The BOSS ONE Bodywear assortment shall be obtainable on boss.com, at devoted pop-ups, at BOSS shops globally and through chosen BOSS wholesalers from February 1.