Spencer Pratt and Heidi Montag Pratt, as soon as recognized for his or her rise to fame on hit actuality sequence The Hills, are again within the highlight and taking up the music charts.
Montag’s 2010 album Superficial has hit No. 1 on iTunes’ all-genre songs and albums charts — 15 years after its launch. Her album beat Dangerous Bunny’s new album Debí Tirar Más Fotos for the highest spot on the albums chart, and now she has launched her new observe, titled Prototype.
“Oh, you thought I used to be executed supplying you with new bops? I’m not!” she wrote on X asserting the brand new tune on Thursday.
How did we get right here?
The observe comes after followers of the 38-year-old singer started streaming her music and began a social media marketing campaign to buy Superficial and assist the couple rebuild after they misplaced their house within the Los Angeles wildfires on Jan. 7.
Final Friday, Pratt posted a sequence of images of their home within the Pacific Palisades on TikTok with the caption, “Please stream any of @heidimontag music on any platforms it’ll make an enormous distinction.”
He went on to submit quite a few movies to social media, encouraging folks to purchase the album so he may assist rebuild the whole lot they misplaced within the hearth, in addition to assist his mother and father, who additionally misplaced their house within the fires.
Followers not solely started to stream and obtain the album however in addition they started to make use of songs from Superficial on TikTok to assist enhance the visibility and get everybody concerned to point out their assist for the couple, famously often called “Speidi.”
On Saturday, Jan. 11, Montag shared a video of herself and her husband on the seaside, thanking her followers within the caption.
“Thanks to everybody streaming my music and supporting us! It’s prime 2 albums on US iTunes, no 1 us pop album! #63 world huge iTunes album charts,” she wrote.
Superstar assist
Little did the couple know that that was just the start, as a lot of their superstar associates continued to make use of Montag’s music to unfold the phrase on social media.
Kristin Cavallari, who appeared on The Hills, shared a clip of herself listening to Montag’s tune Go Tougher. “Yesss my lady,” she captioned the submit.
Whitney Port, who was Speidi’s The Hills co-star, shared a video of herself dancing to Montag’s tune, I’ll Do It. She stated she could be dancing to the tune all day.
Flava Flav has posted many movies of himself listening to Montag’s music.
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“Doing my half to get Heidi Montag to #1,” he wrote on considered one of his TikTok movies.
Jenny McCarthy shared a video of her husband, Donnie Wahlberg, buying Montag’s album on Jan. 11.
“So shut. Yet one more to get to primary! Let’s go! Donnie in da membership,” she wrote.
Paris Hilton shared a video of herself dancing to I’ll Do It together with her kids, London and Phoenix.
“Streaming @heidimontag. Heartbreaking to listen to they misplaced their house within the hearth. Sending love & assist to Heidi, @Spencer Pratt and their household Let’s all assist them & stream,” she captioned her submit.
Julia Fox shared a video of herself lip-synching to I’ll Do It, writing, “Maturing is realizing that Speidi was by no means the issue.”
Diplo shared a clip of him listening to Montag’s music on a airplane, writing, “Spencer I’m about to pay attention this entire flight.”
Howie Mandel confirmed his assist by dancing to Montag’s music on TikTok.
Vanderpump Guidelines alum Jax Taylor shared a submit on TikTok telling his followers to assist assist Montag and Pratt by downloading her music.
“My buddy @Spencer Pratt misplaced his house within the fires. Throughout what’s been probably the most horrific time in his life, he continues to be so constructive. Please take into account supporting him and his household by downloading @heidimontag’s music. Sending my prayers to the Pratt household,” Taylor wrote.
What’s occurring now?
With all of the newfound reputation surrounding Montag’s music, she launched a brand new music video for the viral hit, I’ll Do It, which exhibits the pop star in some glamourous outfits.
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“Thanks everybody who went on the iTunes charts,” Montag stated in a TikTok posted on January 13. “Thanks for the overwhelming love and assist for my music and actually rallying behind us at a devastating time and making it such a blessing. So, thanks for serving to assist us. For serving to construct us again up, serving to to encourage us, giving us that hope and religion and pleasure in such a darkish, darkish time.”
“So thanks a lot, no 1,” she stated. “I can’t imagine it, and it’s the 15-year anniversary of Superficial so the timing is simply loopy. It’s so loopy.”
Pratt and Montag have additionally appeared on many exhibits, and spoken to a number of information retailers in regards to the devastating hearth that resulted within the longtime actuality TV couple shedding all of their materials possessions.
In an interview with Good Morning America earlier this week, Montag stated that when her husband advised her to seize something she needed to maintain, her thoughts went clean.
“I used to be like, ‘How do you select?’ You already know? My mind stopped working as a result of I used to be so overwhelmed with so many issues you possibly can’t change. So I grabbed my youngsters’ teddy bears,” a tearful Montag stated.
Pratt shared the feelings he felt watching his kids’s bed room burn on the cameras of their house.
“The worst was like our child’s room that was so magical,” Pratt stated. “We do story time every night time, it’s like our routine, a lot love is in there. Our son’s mattress began simply burning within the form of a coronary heart. The fireplace began within the form of a coronary heart. I used to be like, ‘That is like, out of physique insane.’”
In addition they shared that their house and their belongings weren’t insured as a result of their insurance coverage firm dropping them from their coverage.
“It’s a spot that you just love that you just dwell, it’s a refuge from the world. And to have that be gone, it’s a extremely tough idea to proceed to every day take care of,” Montag stated. “We had been home poor as they name it. We’ve got a home and the whole lot else is a hustle, is a grind. So yeah, we’re undoubtedly counting each greenback that we make. We’re working actually onerous to take one journey a 12 months.”
“The fan assist has been such a lightweight in such a darkness for us,” Montag added. “It’s life-changing.”
However later this week, that fan assist continued and Montag landed herself a Time Sq. billboard amid all of the tragedy.
“This isn’t photoshop!!! World pop famous person @heidimontag has a billboard proper now in time sq.!!!,” Pratt wrote on Instagram Wednesday. “Thanks @linktr.ee. The board is situated at forty ninth and Broadway above the M&M retailer and can run each 100s or so!”
By January 16, Chart Knowledge revealed that Montag grew to become the primary artist to have a tune and album attain No. 1 on US iTunes in 2025.
Montag has additionally shared that she’s been requested to carry out at music festivals and a brand new actuality TV present could possibly be within the playing cards for the facility couple.
The Speidi renaissance exhibits no indicators of slowing down.
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—With information from The Related Press
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