After dropping the M.O.P. & Ruste Juxx assisted banger, “Run Em Up (Informed Ya)” in April of final yr, the Zimbabwe-born, London-based emcee, Rhyme Murderer let’s free the observe’s cinematic new visuals.
Shot in Brooklyn by Danny of Entity Studio, the video completely enhances the excessive octane audio that pairs the burgeoning emcee along with his Brooklyn rap royalty counterparts. The observe additionally boasts manufacturing from underground rap luminary The Arcitype, whose menacing beat impressed Rhyme Murderer to achieve out to his collaborators on right here. “I might solely hear M.O.P. on the instrumental,” he says, including that it didn’t matter what number of instances he listened to it, as a result of he might solely hear the Brownsville bullies on the beat. Then, when he wanted a 3rd verse to shut it out, he linked with Ruste, who “complemented M.O.P.’s power and vibes,” Rhyme Murderer says.
“Run Em Up” is the second single taken from Rhyme’s extremely anticipated debut album, Devoted to Self, a star-studded venture that includes legends like Ras Kass, Masta Ace, Stic Man (useless prez), Saigon, and Keith Murray. Manufacturing on the album comes from a heavyweight lineup, together with Buckwild, Tru Grasp, and DJ King Move, promising a dynamic and hard-hitting soundscape.
Followers of uncooked lyricism and head-nodding beats can stream “Run Em Up (Informed Ya)” — which is fast approaching 100k streams by way of Spotify — by way of all main digital retailers and streaming platforms. Maintain a watch out for Devoted to Self, dropping later this yr by way of Uncle Rhymez Information. And for newcomers, Rhyme Murderer’s previous initiatives, like Aspect Barz (2021), are a must-listen.
