Heisman Trophy winner Travis Hunter is signing with Lil Wayne’s company Younger Cash APAA Sports activities for his on-field illustration within the NFL.
Hunter completed his collegiate profession Saturday by enjoying within the Alamo Bowl, which Colorado misplaced 36–14 to BYU. He turns into one of many highest-profile athlete purchasers represented by Younger Cash, which has divisions throughout the NFL, NBA, soccer, and faculty sports activities.
Hunter is broadly projected to be a top-five choose within the 2025 NFL Draft. It stays unclear what place he’ll deal with within the NFL, which may have a significant monetary influence contemplating top-end huge receivers usually make more cash than cornerbacks.
Younger Cash beat out different main sports activities companies—together with however not restricted to WME, CAA, Klutch Sports activities Group, and Athletes First, based on sources—that had talks with Hunter as the school soccer season neared its finish.
At his Heisman acceptance speech, Hunter shouted out Lil Wayne. After the ceremony in New York, Younger Cash APAA Sports activities co-founder and CEO Adie von Gontard posted two images on Instagram with Hunter and the Heisman Trophy. On Saturday night time, von Gontard attended the Alamo Bowl, and posted a video earlier than the sport from the Colorado sideline through his Instagram story.
Younger Cash additionally represents new Duke quarterback Darian Mensah, who signed a two-year, $8 million NIL (identify, picture, and likeness) deal to switch from Tulane, CBS Sports activities reported. The company additionally reps Colorado defensive finish Jehiem Oatis, a former five-star recruit who lately transferred from Alabama.
Established in 2017 by way of the strategic union of APAA Sports activities and Younger Cash Sports activities, Younger Cash APAA Sports activities represents a dynamic legacy of excellence. Below the management of Adie von Gontard, APAA Sports activities specialised in NBA and NFL illustration and advertising, whereas Younger Cash Sports activities, based by Lil Wayne, introduced a visionary method to athlete administration. Collectively, they shaped Younger Cash APAA Sports activities—a powerhouse company redefining sports activities illustration.
“Younger Cash APAA Sports activities mission is easy; we empower our purchasers in all aspects of life. From signing file breaking contracts within the NFL and NBA, to discovering fairness possession alternatives for our purchasers, our athletes are household to us; due to this fact, the eye to element they obtain is unmatched. Moreover, we’re happy to say we’ve got had gamers drafted in each spherical of each the NFL and NBA drafts.”
Younger Cash APAA Sports activities offers a complete suite of providers, together with contract negotiations, advertising and endorsement alternatives, authorized help, and profession steering, making certain our purchasers navigate their skilled journeys with confidence.
CEO & Co-Founder, Adie has been immersed in sports activities his complete life. His grandfather, August Busch, Jr., as President and CEO of Anheuser-Busch, Inc., bought the St. Louis Cardinals baseball group and served as its proprietor for over 35 years. After incomes a double main in Actual Property/Finance and Sports activities Administration from Southern Methodist College, Adie started his profession in sports activities advertising.
He revolutionized wealth-building for his purchasers by securing not solely massive endorsement offers but additionally fairness possession in firms, enabling athletes to construct generational wealth lengthy after their enjoying careers ended. Recognizing the worth of a complete, one-stop service for purchasers, Adie based APAA Sports activities Group. In 2017, APAA merged with Younger Cash, forming Younger Cash APAA Sports activities.
As CEO, Adie oversees an company that has negotiated over a billion {dollars} in contracts and offers for its purchasers. Immediately, Younger Cash APAA Sports activities represents greater than 100 purchasers throughout the NFL, NBA, NIL, and soccer.
