Founder and Designer Anifa Mvuemba is blazing a brand new path along with her newest Fall/Winter 2024 ready-to-wear model, Hanifa, and he or she is forging a brand new future within the trend business along with her avant-garde designs.
Entitled “It Woman,” her newest assortment consists of a wide range of must-have items which might be characterised with vibrant colours, daring prints and female silhouettes. Along with her RTW assortment, the Hanifa model additionally gives beautiful bridal put on and purses.
Mvuemba, who initially launched her assortment again in 2012 has come a good distance, changing into extremely wanted by celebrities and fashionista’s alike.
“Trend Bomb Each day” was an enormous a part of Hanifa at first as a result of the platform that Claire Sulmers created put Haifa within the forefront of black lady who’s our largest buyer base,” shared Mvuemba. “I all the time inform Claire, you don’t even know what you probably did for this model, and we’ve had so many viral moments due to FBD which I maintain that very dare to my coronary heart.”



Impressed by New York Metropolis’s concrete jungle, Anifa wished to heart her assortment round how numerous and wondrous New York is, which is reflective in her use of animal print and texture.
“Initially we had been alleged to have a present for NYFW, however they didn’t give us a date on the calendar,” defined Mvuemba, “So I dead-ed that and determined to do my very own factor off calendar and the vibe of the gathering was “It-Woman” which speaks to myself as a black lady, and a designer on this troublesome business.”
Regardless of the dearth of variety and inclusivity at New York Trend Week, that hasn’t stopped Anifa from making her desires a actuality. From Michelle Obama, and Beyonce to Sarah Jessica Parker and Cardi B, she has undoubtedly created a famend model regardless of the gate-keepers.

“Anifa wears a whole lot of hats and other than being a inventive, she’s a rare enterprise lady” mentioned Yesmin Anthony, the COO of Hanifa. “That’s one factor I actually admire that she’s in a position to do each very well.“


Within the subsequent 5-years, Anifa Mvuemba see’s herself proudly owning a division retailer that’s totally devoted to her life-style model. “I need to be as huge as a division retailer however Hanifa the whole lot whenever you stroll in,” she exclaimed. “My God is BIG so why would I feel small?“
In case you are trying to flip heads and make a trend assertion, then look no additional and store Haifa’s Fall/Winter 2024 assortment by clicking right here Hanifa.co!
What say you? Sizzling! or Hmm…?
Picture Credit score: Complimentary Photos from Press Launch